An outdated website can make a good business harder to understand. We review what your current site does well, find the obstacles facing visitors and plan a redesign around your services, customers and next commercial priorities.
01A review of your current content, navigation and enquiry journey
02A clearer page structure and responsive visual design
03A plan for valuable content, URLs and redirects
04Checks for mobile usability, accessibility and launch readiness
Identify what needs to improve
A redesign should begin with a specific problem: confusing services, weak mobile usability, outdated branding or a difficult contact journey. Reviewing existing pages and available data helps decide whether to refresh a few areas or rebuild the website.
Map existing pages before changing them
We record the important pages, their URLs and where they link. Search Console can help identify pages earning impressions and clicks. This gives the redesign a starting point for retaining useful content and mapping redirects when addresses change.
Bring design, content and development together
New styling only helps when the message and page structure make sense. We shape the content and key visitor journeys alongside the visual design, then build and review the pages across the screen sizes your customers use.
Launch with a checklist and measure afterwards
Forms, navigation, redirects, canonical URLs and the sitemap need checking before launch. Afterwards, indexing and enquiry data help show whether the new site is doing its job. Search performance is measured over time rather than inferred from a new design alone.
HOW WE WORK
Clear from first conversation to launch.
We begin with an audit of the existing website and agree what needs to improve. Next we map the pages and design the key journeys, build the agreed solution and check the launch details. Existing URLs, forms, business email and analytics are considered before the new site goes live.
Do I need a complete rebuild or a smaller refresh?
That depends on your current platform and problems. If the structure and technology are suitable, focused improvements may be enough. A rebuild is worth considering when the current site limits usability, content or essential features.
Can you retain content and pages that already perform well?
Yes. We start by reviewing existing content and, where access is available, search and analytics data. Useful pages can be retained or improved, and changed URLs need a redirect plan.
Will a redesign affect my Google rankings?
Changes to content, URLs and page structure can affect rankings. We reduce avoidable disruption by planning redirects, checking canonical URLs and preserving useful content, then monitoring Search Console after launch.
Can you improve the mobile version?
Yes. We look at readability, navigation, image loading and the contact or shopping journey on small screens as part of the agreed redesign scope.
Can you redesign a Shopify website?
Yes. Our dedicated Shopify redesign service covers theme design, product discovery and the store journey. Visit that page to see how we approach store projects.
How long will a website redesign take?
Timing depends on the page count, content readiness, platform and integrations. We agree milestones after reviewing your current website and requirements, including time for your feedback.
A CLIENT’S EXPERIENCE
“Dom was great to work with from start to finish. He explained all the technical aspects really clearly”
Ashley Sterling · Facebook recommendation · 1 October 2026